Consumer Electronics Association

The premiere association representing the top companies in the consumer electronics industry needed Congress to understand why high-tech industry depends on open trade with other countries.

 Meadowbrook SGR brought CEA the expertise it needed to execute a national grassroots campaign.  CEA’s America Wins With Trade tour spent the summer of 2008 traveling coast to coast, visiting 34 states.  It featured national speakers like New York Mayor Bloomberg, and made stops at the U.S. Capitol and at the Democratic and Republican conventions. 

The tour shone a spotlight on CEA member companies across the country, demonstrating the impact of trade agreements on employees and businesses in Representatives’ districts.  It created media buzz nationwide and in those districts, and influenced Congressional opinion on this issue critical to CEA members’ business.

See examples of press coverage of the tour here:

Radio stations that broadcast to minority populations are sometimes subject to No Urban dictates – directives by advertisers not to buy advertising on stations that broadcast to minorities. The dictates are often based on mistaken stereotypes about the minority audience the radio stations serve.  It is estimated that minority-owned stations lose $200 million per year in advertising revenue because of these dictates.

Meadowbrook SGR and the Minority Media Telecommunications Council talked to key Congressional offices and the Chairman of the Federal Trade Commission about creating a law to give the FTC power to punish those who discriminate. Meadowbrook SGR then arranged to have the client’s advocacy work featured in an article in The Hill, a publication widely read by Senate, House, and White House members and staff. Meadowbrook pushed the client’s legislative agenda aggressively forward, gave the client a new, higher profile in policymaking, and educated policymakers about an issue they were unaware of until a short time ago.

See The Hill story here, with quotes from Catherine McCullough and MMTC:

Trial Magazine

After voters became outraged by the rash of products recalled from the market in 2007, Congress reformed the Consumer Product Safety Commission (CPSC), the federal government agency that oversees the safety of consumer products.  The CPSC overhaul means radical change for those who manufacture consumer products and those who represent plaintiffs in product liability cases. 

Catherine McCullough wrote an article published in the November 2008 edition of Trial magazine that reviews the law and explains what key parts of the legislation mean for companies.